About me

I was born in Milan to an Italian theater actress and a Spanish cartoonist. At home, my mom often acted as a self-appointed ECD, killing my dad's less accomplished cartoons during impromptu dinner check-ins. The fights that ensued taught me the ruthless nature of the creative process from an early age. (More on my tumultuous formative years here.)

And yet, for the last 20 years, I've been a creative. I led the Santander Bank global account out of Ogilvy Madrid. I helped Circus Grey Peru and Grey Colombia become the most awarded agencies both in their markets and in the Grey global network. A process of cultural transformation in which we won critical regional accounts, such as Uber and Conmebol, and established Grey LATAM as Cannes Network of the Year two years in a row.

In 2017, I was appointed Global Executive Creative Director, headquartered in New York. I ran Pringles and GSK—the network's second biggest client after P&G—globally, led WPP multi-network bespoke teams on new business pitches in APAC, Europe, and North America, and eventually took on the additional responsibility of CCO of Grey Canada. This dual role allowed me to leverage talent from both sides of the border, turning Montreal and Toronto into creative hubs seamlessly connected to the New York mothership. A collaboration that resulted in campaigns like Gillette 'First Shave.' winner of the first-ever Glass Lion awarded to a male brand.

Those years shaped the way I lead creative teams now. I work with tight-knit groups of diverse, like-minded people who share one core belief—that creativity is a driver of growth. We put innovation, design, and social strategy at the center of everything we do, and we rely on borderless collaboration to create human-centric stories that infiltrate culture on a global scale

I'm currently Chief Creative Officer of McCann Spain and Chief Creative Integration Officer of McCann Worldgroup Spain. Here, I work across all of McCann's brands and agencies with the ultimate goal of helping turn Spain's number one shop into a fully integrated global player.

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Shortlist, Cannes Lions - Silver, One Show - Silver Pencil