About us

We’re Elms, the UK leader in sportswear and leisurewear personalisation and customisation.
We partner with the biggest names, brands, and governing bodies to bring their boldest apparel visions to life.

Combining over three decades of tradition with a modern, scalable approach, we are the UK’s premier name for personalised, high-quality customisation solutions.

Across state-of-the-art facilities in Kinsale, Ireland, and Macclesfield, UK, we offer a seamless, end-to-end experience that puts our client at the heart of the process.

While our reach and capabilities span continents through the Flexdev Group, our commitment to personalised service remains distinctly local.

We combine the resources and expertise of a global operation with the attentive, hands-on approach of a neighbourhood partner.

Our dedicated teams in Kinsale and Macclesfield don’t just process orders – they build lasting relationships, provide responsive support, and offer the kind of nuanced understanding that only comes from being genuinely embedded in the local market.