About me

A B O U T M E

My work is built from insight, trends, research and has heart, edge and cultural relevance. Working alongside a team and alone I will push for quality and uniqueness. I am hungry to create work that gets noticed and is a talking point in and out of the music fashion, TV and creative industry.

As a Conceptual Creative Executive I have devoted my career to crafting successful and creative concepts. Through story telling I aim to innovate and co-create to make every campaign I have created a success. I have a hands on approach to creativity but also capable of graphically designing embryonic ideas to sell to clients, artists and colleagues. I like to discuss creative ideas face to face with artists and team members so I can demonstrate a compelling story around my work and build relationships with authenticity.

I am always happy to collaborate but still able to direct other creatives and team members to bring my work to life, as well as commissioning work from photographers, videographers, stylists, directors, graphic designers illustrators and animators. I always ensure my vision stays strong and true to the end.

R O L E R E S P O N S I B I L I T I E S

Art/Creatively directed a broad range of projects including global TV shows, branding, artist performances, photography, design, digital, social and moving image.

Injected and applied expert creative direction to all visual elements of each project, musician & artist

Motivated artist and colleagues to be creatively progressive and innovative, through the application of imaginative imagery

Ensure the highest level of visual execution across campaigns and ongoing projects

The go-to person for all creative work progressing through the company.

Appeased work for the creative suppliers and agencies, delivering constructive direction and feedback

Worked alongside marketing and production teams with primary ownership for discovering inventive ways to combine unfolding and emerging new trends and insights to showcase new campaigns.

S K I L L S & A P T I T U D E S

Excellent creative eye with an exceptional understanding of the creative direction in fashion, entertainment, luxury and music industry.

Be culturally connected to ensure creative is in line with the intended target demographic.

Strong relationships with significant industry figures (photographers, graphic designers, directors, agencies, press, fashion stylists, agents,)

Extensive proven experience Art Directing for leading global clients.

Excellent understanding of the design, photography, graphic and moving image of projects

Ability to manage a team whilst mentoring the personal development of junior creatives.

Ability to inspire other colleagues

Proven project and budget management experience

Ability to multitask and prioritise, managing multiple projects under tight deadlines

Excellent communication skills and ability to establish new relationships with key creative industry profiles

Strong problem solving skills, with a creative yet pragmatic approach to creative direction.

Utilising all visual story-telling experience to create exciting and appealing content.