About me

I'm a mischievous writer and creative, excited by ambitious ideas, pitching and psychology.

I cut my teeth in-house at B2B tech leader Ve Global, determinedly working my way up from junior copywriter to content manager in two years and loving every second.

Then to the SEO agency Found Studios, where I threw myself into concepts, pitches and projects for everyone from recruitment heavyweight Randstad to travel giant Glh and fashion brand Bonmarché.

I followed this up with a full-time freelance stint. This included a hefty chunk of time at the customer engagement agency TMW Unlimited, the creative communications agency Article Ten and the family agency Kids Industries, as well as a handful of others.

I enjoyed working with the Article Ten team so much that they invited me in for an interview, one thing led to another, and now I'm happily there full-time as the senior creative copywriter, specialising in tone of voice development, branding and concept creation.

All of my work is underpinned by an evolving knowledge of consumer psychology, marketing strategy, UX best practice as well as a genuine love for concepts, stories and everything visual.


Branding, concept development, Consultancy, Content, Content Management, Copywriting, design thinking, Digital Marketing, Email Marketing, End-to-end campaign work, Internal Communications, Social Media, UX/UI, Writing

Sector Experience

Advertising, b2b, b2c, Digital (SEO, PPC, SEM...), integrated campaigns, Marketing


Best Creative Team Nomination at the B2B Marketing Awards


Abercrombie & Kent, ABPI, Aon, Aramark, Article Ten, Bizagi, Bonmarche, Brown Forman, Campaign, Capco, Capita, Castrol, Cenote Tequila, Cloudhouse, Computacenter, Coty, Drax, DWP, Enett, Estee Lauder, ETF, Finlandia, Found Studios, Funky Pigeon, G3Comms, Glh, Globalex, Goodenough College, Intercept pharmaceuticals, intY, John Lewis, Johnson Matthey, Jumpman Gaming, Kentucky Owl, kier, LeasePlan, Leo offices, LLH Penna, M&G, M&GPrudential, McSherry Brown, Microsoft, Mizuno, Nationwide, Nickelodeon, Nivea, Nuveen, Orange, Penguin Group, Prudential, Queensway, Randstad, Rio Tinto, Rolls Royce, Save the Children, Schaefer Jones Consulting, Scholl, Sectigo, Sony, SungardAS, Telehouse, The Book Bus, The Dusty Knuckle, Travioor, Unilever, Ve Global, Ve interactive, YHA

3rd ranked Copywriter
Top 25 Copywriter Project featured:Save the Children Campaign
on 11th July 2019
On the web
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Middleweight, Senior
English, French, Spanish
Creativepool member since 21 July 2017