About me

Ellie is currently Senior Marketing Manager at Avanti West Coast, sitting on the Marketing Leadership team where she is responsible for overseeing a team of nine delivering all marketing campaigns, brand marketing and managing the inhouse Creative Studio. Previously Head of Brand for three years, she has established herself as a passionate and talented marketing leader and was chosen as a finalist in 'Rising to the Top (Marketing)' at Campaign Female Frontier Awards 2023.

Since launch in December 2019, Ellie has played a fundamental role in building the Avanti West Coast brand from scratch - from overseeing the interior design of the UK's largest refurbishment of a train fleet, to leading the development of award-winning price proposition, Superfare, a first to market in UK Rail. Ellie's team have delivered award winning work including the 'Take Care. Get There.' safety campaign which won a Marketing Week Award in 2025 for Best use of market research, analytics and insight. More recently, the 'Be With Them Sooner' campaign, which launched in late 2025, was chosen as Campaign UK's 'ad of the day'.

Prior to Rail, Ellie worked for Tesco where, after completing the highly competitive Marketing Graduate Scheme, she managed the end-to-end rebrand of multimillion own label toy brand, Carousel.