About me
I am an experienced in-house designer specialising in creating impactful marketing assets for leading consumer brands such as Yankee Candle(R) and WoodWick(R). As a senior member of the Regional Marketing team, I lead creative initiatives, shape design direction for seasonal campaigns, and develop compelling visuals that drive brand engagement and loyalty.
With expertise in both graphic and motion design, I produce dynamic marketing materials, including catalogues, packaging, web banners, and motion graphics, to enhance brand identity across multiple platforms. I also collaborate with cross-functional teams on in-store branding, planogram development, and window displays, optimising customer engagement and sales.
Having worked closely with . counterparts, I ensure global brand consistency, and my leadership in product and packaging design for retailers like WHSmith and John Lewis has contributed to significant sales growth. Additionally, I manage junior designers and facilitate seamless cross-team collaboration, always maintaining high-quality creative output.
Skills
Brand / Logo Design, Branding, Graphic Design, Marketing, Motion Graphics, Photoshop, Product Design, Social Media, UX/UI, Visual Merchandising
Sector Experience
Branding, Marketing, Point of Sale