About me

Creativity isn't just a profession - it's a way of life.
As a decisive and organized Creative Director with a passion for storytelling, I thrive on crafting compelling brand narratives that captivate audiences and deliver results.
With an extensive career spanning brand guardianship, UX/UI leadership, and multi-channel creative direction, I bring a holistic perspective to visual storytelling. Whether restructuring the brand architecture for Quacquarelli Symonds, achieving a £ cost saving for Trailfinders through strategic print buying, or spearheading the Rexel rebrand, I've consistently combined creative vision with commercial acumen. My expertise spans digital, editorial, packaging, branding, and social media, always underpinned by an innate ability to translate complex ideas into engaging visual experiences.

At my core, I am a hands-on, pro-active designer who thrives in dynamic environments. I relish the challenge of transforming abstract concepts into tangible, results-driven campaigns. With experience managing multidisciplinary teams, overseeing budgets, and executing large-scale projects, I am eager to bring my expertise to your company to craft compelling, boundary-pushing creative solutions.

Skills

Art Direction, Brand / Logo Design, Brand Management, Brand Stategy, Branding, budget management, Creative Direction, Digital Marketing, Direct Mail, Graphic Design, Media Buying, Packaging Design, Pre-Press, Print, Print Design, print management, Project Design, Proof Reading, scheduling, Social Media, Strategy Planning, Studio Management, Supplier Management, Team Management, UX/UI, Web Design

Sector Experience

b2b, b2c, Beauty, Books & Periodicals, Brand, Brand Management, Branding, Catalogues & Brochures, Communications, Creative Services, Data Services, Design, Lifestyle, Luxury, Marketing, Media, Packaging, Print, Travel & Leisure, UI / UX