In my current role, I create social media campaigns in accordance with the annual cycle of international student recruitment to UK universities. I'm confident in running fully formed social media initiatives with clear aims and objectives. This includes setting out a content calendar and blog strategy, building paid social media campaigns, producing original content and branded hashtags, communicating campaign briefs to the wider team, best practice, and reporting insights and Google Analytics results company-wide.
My biggest project this year has been redeveloping my company's student facing Wordpress blog, for which I also author, edit and curate articles. Topics encapsulate a wide variety of student issues, with the main objective of the platform of encouraging individuals considering studying abroad. For increased relevance, we base content calendar planning around the student recruitment decision cycle.
Agile Development, blogging, Campaign Planning, community management, Content, Copywriting, creative writing, CRM, film making, google analytics, Listening, microsoft office, Moderation, Photo Editing, Photoshop, PowerPoint presentations, reporting, SEO, Social Community Management, Social Media, Social Media Analytics, Social Media Campaign Planning, Social Media Listening, Staff Training, storytelling, Training, Video Editing, wordpress