About me

I come up with ideas. And not just advertising ideas either, but creative ideas, strategy ideas, business ideas. All sorts of ideas. As an award-winning creative conceptor, I have a passion for big, powerful ideas - things that are bigger than a single traditional ad. And with over 7 years' professional writing experience, I can execute those ideas across a wide range of media and disciplines.

I'm a through-the-line, copy-based CD with extensive experience in integrated, full service environments. Beyond agency work, I sat on the board of the Australian Advertising Standards Bureau - the Australian industry regulatory body - for 6 years. I've also worked as a radio show host and as a voice over artist, directed video shoots, edited films and regularly give up my time to guest lecture at universities, work with charities and NGOs.

Specialities:

* Managing and growing creative departments

* Directing creative projects and teams

* Generating creative ideas and concepts for marketing campaigns

* Developing communications strategies

* Copywriting and art direction

* Script writing

* Editorial writing and sub-editing