About me
I have a strong interest in creative strategy, marketing and production within culture-led industries. My academic work has centred around artist development, campaign planning and understanding how audiences engage with music, media and storytelling around 'lore-building' as well as personal branding.
Through projects, I've developed a strategic and hands-on approach to developing ideas from researching cultural trends to shaping creative direction and producing cohesive campaign concepts. I enjoy working at the intersection of creativity and insight, where ideas can translate into meaningful, audience-driven work.
I'm currently seeking opportunities in marketing, creative strategy or production to further develop my skills in campaign execution and brand storytelling. Long-term, I aim to apply this experience within the music industry, contributing to artist campaigns and creative direction, but I'm focused on building a strong foundation across the wider creative sector first.
Skills
Artist & Audience Research, creative briefing, Google Workspace, microsoft office, Project support, Relationship Management