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About me

I'm El-Frida (Frida) Ibrahim-Dikko, a London-based senior influencer and creator marketing strategist with over 10 years of experience building campaigns that actually move the needle in views, downloads, conversions, and revenue.
My agency background includes leading a team of five at TikTal, a TikTok Certified Partner agency, where I've delivered creator-led campaigns for some of the world's most recognisable brands: Niantic, Mars Snickers, Sephora, Charlotte Tilbury, Cadbury, Pillsbury, Schick, and Burger King. The numbers I'm most proud of: views and 675K app downloads in five days for Niantic Peridot, views for Mars Snickers NFL, a 27% sales conversion for Schick, and a consistent ROAS benchmark across performance campaigns.
Beyond strategy, I bring a genuine creative eye shaped by a parallel career as a session hair artist with editorial credits across Grazia UK, British Vogue, US Vogue, Vogue Italia, and runway work for Burberry, Nike, and Adidas at international fashion weeks. It's a combination that makes me a stronger strategist: I understand creators, aesthetics, and what makes content resonate from the inside out.
I'm currently available for freelance engagements and open to director and head-of-level influencer marketing roles on the brand side.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesBrand Consultant, Marketing Director, Marketing Executive

Recommendations

Currently No Recommendations

Skills

Brand Stategy, Branding, Content Management, Influencer Marketing, SEO, Social Media, Team Management

Sector Experience

Beauty, Branding, Fashion, FMCG, Marketing

Clients

MARS Inc, Samsung

CV / Resume

El-Frida's CV/Resume

Activity

Connections1 Followers12 Following1

Likes0

Creativepool member since 3 February 2025

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