Ekaterina Kuzneczova Branding Designer

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Scape Park: Designing an identity for a countryside landscape hotel

It is a point in space where fresh air, gorgeous mountains, pistachio and juniper forests, warming sun, blue sky and the magic of Caucasian hospitality come together. It is a place of strength and fulfilment, reboot and inspiration, immersion in the moment and in oneself. Objective: To create an authentic brand, reflecting the values and philosophy of the project and arousing excitement and desire for involvement of the target audience. To reflect the concept in a premium and aesthetic atmosphere of seclusion with nature, increased comfort, tranquility, cosiness - privacy, aesthetics, high service, uniqueness. Traditional and natural motifs are welcomed as the main vector of development and principles of the company.Mission: To create a recreational space for a community of free-thinking people who are ready to change themselves and change the world around them. Idea: gathering those who dare to think and relax differently.

An area where relic forest, mountain range, canyons, subtropical climate meets the luxury of a concept hotel. You don't have to give up comfort to experience the ambience of this picturesque place. The hotel consists of 30 wooden premium bungalows, with individual terraces, lounge areas, a large heated swimming pool, cascading lakes and a panoramic view restaurant. One of the most famous sights of Krasnodar region Cypress Lake is located 300 metres away from the projected hotel.

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