About me

A multidisciplinary and multicultural mindset is a must for growing creative strategies in the mutable world of strategic planning and I pride myself in having multiple personalities.

I am the client. My job is to know the business, the process and the market.

I am also the agency. I bring oxygen to catalyze divergent thinking.

I am the servant. If the client says jump, I say, "How high
I am the dictator. If the client isn't being objective, I raise a flag. If the creative is off-brief, I speak up.

I am a collaborator by day. To arrive at smart solutions in the creative process, I need other perspectives, opinions and pressure tests against other thinkers.

I am a lone wolf by night. A creative process requires alone time, blank page in front of me, taking on the ultimate responsibility for the brief.

I am a nerd who believes in science. Without nerding out in ethnographic research, it would have been impossible to hunt down key local insights for Barilla's relaunch in the EMEA region.

I am a poet who believes in magic. Nike Football Turkey couldn't be Europe's most vivid storyteller platform without a bit of dreaming and what if'ing.

I think holistically. I had to pull out all the stops in order to understand a teenage girl's mind when I led Sunsilk Shampoo's launch campaign.

But I act single-mindedly. The books, the studies, the conversations, the visits into 'Sunsilk girl's' world all crystallized my thinking into simple and clear statements, allowing one big idea to flourish into a touchstone execution in Europe.

I define my job as finding peaceful details in restless scenes. That's why maturing in Turkey's cultural clutter has made me unique. It empowered me to think differently, to confront the unusual, to cross limits and to activate within my soul the impulse to go further.

I look forward to realizing ideas that people want to spend time with. That's why I want to lead creative strategies in a territory that respects ideas, people and their time.

Sincerely,

Ege Demirtaş