About me

Eduardo Tavares is a globally awarded creative leader with over two decades of experience across Brazil, Europe, and the . He currently leads global health creativity at Edelman as Executive Creative Director.
Before joining Edelman, he was EVP and ECD at FCB Chicago and Creative Partner at FCB Brazil. He has also held senior leadership roles at Dentsu Health and AREA 23's design division, The Refinery, building a career across top agencies in Brazil and Europe.
Eduardo's work for brands including Siemens Healthineers, Pfizer, GSK, Sanofi, Johnson & Johnson, Intel, and Spotify has earned more than 400 awards, including seven Cannes Lions Grand Prix.
In 2025, he was ranked the #1 Executive Creative Director in the world by The One Club, D&AD, and The Drum. He was also named #2 Creative Director at Cannes Lions (2024 & 2022) and #3 ECD in the Americas by The Drum (2024). His work is defined by emotional storytelling, scientific clarity, and craft at its core.

Eduardo's achievements

Site Achievements

3 Featured

Judging

Eduardo Tavares has sat on the Creativepool Annual jury.

Annual 2026 Judge Integrated

Featured work

Work picked by the Creativepool editors for the homepage.

Sick Beats

2 February 2026

SOCIAL BULLETS

2 February 2026

Lil Sugar – Master of Disguise

2 February 2026

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