ABOUT
For Cusco Skateboard, we developed a bold and original visual universe for its first t-shirt and deck collections, translating the energy of street skate culture into characters full of attitude, humor and charisma.
The challenge was to balance the urban essence of skateboarding with a young, diverse and accessible visual language, transforming the brand into a statement of freedom, creativity and representation.
Inspired by the brand’s irreverent and caricatural spirit, we created the MasterPops series — the flea, the cricket and the frog — featuring hand-drawn lines, vibrant colors and an aesthetic that blends graffiti, trash art and sticker culture.
The result was a collection of illustrations that goes beyond graphics: building narratives, strengthening identity and launching a visual world ready to grow alongside the brand.
MADEIT CREDITS
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Eder MinettoSenior Graphic Designer & Illustrator
Back to Cusco SK8 project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Samira Deb
Conceptual artist & independent art director, sdebbah studio
Estonia
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine