ABOUT

For Cusco Skateboard, we developed a bold and original visual universe for its first t-shirt and deck collections, translating the energy of street skate culture into characters full of attitude, humor and charisma.

The challenge was to balance the urban essence of skateboarding with a young, diverse and accessible visual language, transforming the brand into a statement of freedom, creativity and representation.

Inspired by the brand’s irreverent and caricatural spirit, we created the MasterPops series — the flea, the cricket and the frog — featuring hand-drawn lines, vibrant colors and an aesthetic that blends graffiti, trash art and sticker culture.

The result was a collection of illustrations that goes beyond graphics: building narratives, strengthening identity and launching a visual world ready to grow alongside the brand.