ECHO
London
ABOUT
Subscription-free TV service Freesat competes with satellite giants Virgin, Sky and BT. Echo were appointed to maximise Freesat’s effectiveness at in-store point of purchase, communicate core benefits and bring to life Freesat’s personality and entertainment credentials. The new packaging and point of sale design features a new navigation system to communicate key properties and help consumer understanding. The colourful and clean design injects excitement and personality to an often confusing and overly technical retail space.

Back to Bringing colour to TV for Freesat project
Steve Wignall
Senior designer, Tapestry
United Kingdom