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Subscription-free TV service Freesat competes with satellite giants Virgin, Sky and BT. Echo were appointed to maximise Freesat’s effectiveness at in-store point of purchase, communicate core benefits and bring to life Freesat’s personality and entertainment credentials. The new packaging and point of sale design features a new navigation system to communicate key properties and help consumer understanding. The colourful and clean design injects excitement and personality to an often confusing and overly technical retail space.