We're very excited to see our Digital Noise branding and illustrations for 'no contracts' mobile network giffgaff appear across London buses and press ads. 

Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand solutions. This duality keeps the brand lively, surprising and appealing to a young audience. 

Charlie Smith, giffgaff brand manager explains: "giffgaff is constantly evolving at the same rate as our member base, we we wanted to represent this movement with a digital noise design that is never the same, constantly changing and moving." 

The illustrations highlight giffgaff's refreshing 'no contract' offering that 'doesn't tie you down'.