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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Leaders

Mobile is a Catalyst to Increase Marketing ROI

Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...

Posted by: Creativepool
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Inspiration

Impressive mobile and tablet app designs

Digital designs for mobile and tablets that will inspire you to create more user friendly and visually appealing designs. These impressive designs from a selection of our members make up some of our favourite to have landed on Creativepool...

Posted by: Creativepool
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Industry

Last Chance to Enter The 6th Annual Lovie Awards

The Lovie Awards is the only truly pan-European award to honour the full breadth of the Internet including Websites, Online Advertising, Internet Video, Mobile and Apps and Social. The Extended Entry Deadline is 29 July 2016 at lovieawards.eu....

Posted by: The Lovie Awards
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Industry

Are You the Best of the European Internet?

Calling all creators: the 6th Annual Lovie Awards Final Deadline is quickly approaching: Friday, 10th June. We are looking for the best of the European Internet, from websites, online advertising and video, to mobile apps and social media. The...

Posted by: The Lovie Awards
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Leaders

New York Festivals International Advertising Awards 2016 open for entry

The New York Festivals International Advertising Awards is now accepting entries for its 2016 competition, which adds three new competitions to its robust competition roster: Mobile, Media, and Activation & Engagement. Mobile advertising now accounts...

Posted by: Creativepool Editorial
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Leaders

Has Nintendo sold its soul?

Nintendo is a company that is particularly dear to the hearts of many 20-30 year old generation X/Y straddlers such as myself. We grew up with Mario and Link and Donkey Kong, and even today, whilst many of us might have neglected the bright colours...

Posted by: Benjamin Hiorns
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Leaders

CES 2015: The 60 second phone charger and more

The 60 second phone charger Storedot Flash Battery As convenient and powerful as smartphones have become, recharging them can be a monumental hassle. Indeed, there are few smartphones currently on the market that can make it through a day without...

Posted by: Creativepool Editorial
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Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Leaders

Call of Duty hacks Instagram!

Activision, publishers of the perennially popular Call of Duty franchise, have teamed up with AKQA to create a choose-your-own-adventure campaign for Instagram, celebrating the release of “Advanced Warfare,” the latest instalment in the...

Posted by: Benjamin Hiorns
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Leaders

Publicis Worldwide put their front foot first

Publicis Worldwide are continuing to expand their roster of digital and mobile focused businesses with the acquisition of the award-winning mobile specialist business, Front Foot, which will be joining forces with Publicis Worldwide Australia,...

Posted by: Benjamin Hiorns
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Leaders

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw
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Leaders

The 3rd Annual Lovie Award Finalists Announced!

It's time to VOTE in The People's Lovie Awards The wait is finally over! We are so thrilled to share The 3rd Annual Lovie Finalists. With 350 expert Academy members across Europe, nearly 1,500 works were judged and thousands of reviews were...

Posted by: The Lovie Awards
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Leaders

ASDA's comms guy says websites are dead. Is he right?

At yesterday's Social Media World Forum, Dominic Burch - Head of Communications and Social Media for ASDA - said “Stop thinking about websites - they’re dead - just think about the content and getting that right for mobile. As reported...

Posted by: Creativepool
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Features

Hot to trot. Why we've been waiting a decade for the 3 pony.

By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...

Posted by: Creativepool
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Leaders

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Leaders

TH_NK Selected to Design the Bank of the Future.

We're proud to be partnering with Atom, the Durham-based firm applying to be the first bank designed for digital. Atom ran a detailed competitive process to find a partner capable of merging functional innovation and personal security with an...

Posted by: TH_NK
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Leaders

In Development: Watch The Teaser Trailer For Coffin Dodgers!

They say that death is everywhere, but for the inhabitants of Sunny Pines Retirement Village, he’s much closer. In fact, he’s just become a resident… We’re very excited to announce our second title for iOS and Android,...

Posted by: Milky Tea
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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Leaders

The mobile game that literally fights cancer

War on Cancer is a free-to-play fundraising mobile game, where money can actively be donated to a real-life cancer patient whilst the player enjoys a high intensity shoot-em-up game. The game has been created by Saatchi & Saatchi Interactive...

Posted by: Creativepool Editorial
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Leaders

WCRS and Sky Mobile “Say Hello” with Tom Hardy

Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Leaders

Lovefone turn abandoned London phone boxes into mobile repair shops

The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...

Posted by: Creativepool Editorial
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Leaders

Hadrian's Wall plays host to a mobile writer's sanctuary

As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...

Posted by: Benjamin Hiorns
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Leaders

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Facebook unify TV and mobile advertising

Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...

Posted by: Creativepool Editorial

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