About me

I'm a forward-thinking, digital leader and high-level manager with extensive experience in digital development, eCommerce, digital marketing and data analytics.

From concept to branding, technical build, marketing, monetisation, and reporting; my knowledge and experience zigzags across multiple digital disciplines and industries.

I've operated at a global level (with both agency and in-house experience) and have worked with start-ups and established brands; helping them achieve their goals and grow their brands online.

Motivated by challenges and result driven, I enjoy providing my clients with integrated digital solutions and implementing strategies that encourage growth and strong ROI.

My experience includes building, managing and marketing large-scale eCommerce websites (for fashion, education, fitness), developing content marketing sites to aid organic SEO growth, growing social media accounts (Instagram, Facebook, Twitter on minimal spend), managing PPC / SM Advertising within budget. I have also developed dynamic email campaigns (including optimising customer experience, targeting and testing).

My role over the years has involved lead from start to finish; installing processes and effectively managing digital marketing projects early and on budget. I have also managed, mentored and motivated marketing, creative and development team's day-to-day; building solid framework of team collaboration and knowledge share.