About me

I believe that to be interesting, you must begin by being interested. I also believe in believing in what you do.

I am an award-winning creative director with extensive experience leading digital teams of art directors, experience designers (UX/UI), visual designers, UX and brand copywriters, as well as motion and video teams and photographers.

I have deep, multi-brand experience in all facets of digital marketing, including global digital platforms, mobile web and applications, internal portals, digital campaigns, ecommerce, social media, online advertising, B2C and B2B, as well as content strategy, video, TV, print, and, email.

I've worked on big brands, little brands, big budgets and not-so-big budgets. My passion is finding the point of connection between the audience and the message. My focus is to cheerfully lead my teams toward great creative thinking and business strategy with a get-it-done attitude. My ideas work because I focus on simplicity and the benefit to the audience staring with the user / end consumer and working my way back to fulfill the business need.