About me
I'm a senior content designer who delivered a $ lifetime revenue (LTR) uplift at Intuit in FY26 — applying persuasive writing, AI and behavioural science to increase conversion rates (CRO) and drive measurable business growth.
In my current role as Staff Content Designer for Intuit QuickBooks, I lead content design across our accountant and direct audiences in the EMEA region, as well as driving US and international projects..
Some of my key achievements in role include:
US homepage self-ID test — October 2025
I led the content development for a homepage test that asked visitors about their business to drive a personalised experience.
Results
Gross Net Subscribers (109 Index to Control)
Ecosystem Lifetime Revenue (112 Index to Control) - worth $
International Fusion launch — September-November 2025
Harmonisation of Canadian, Australian and UK web experiences for the 13 November Intuit platform launch. I managed the execution of 22 high priority pages concurrently, delivering a 'platform mindset' that prioritised global reuse.
QuickBooks Practice Manager relaunch — February 2025
I developed a segmented email series to promote the relaunch of QuickBooks Practice Manager as a free offering for accountants and bookkeepers with 5 paid client subscriptions.
Results
% increase in active users
Total active users % above FY25 target
New UK accountant landing page — July 2024
I led the content development and UX design of a new, Netflix-inspired accountant landing page, drawing from desk research of external best practice (other SaaS sites, streaming sites).
Results
% uplift in Marketing Qualified Leads per week (avg) in Q1 FY25 (vs Q4 FY24)
New UK switcher experience — January 2024
I led the content development and UX design of a new switcher experience on the QuickBooks website.
Results
Switcher sign ups increased 922% YoY
Web visitors increased 1287% YoY
Switcher homepage visits increased 449% YoY
I'm adept at working in fast-paced environments, building relationships cross-functionally and operating with ambiguity.
Skills
Behavioural Science, Content, Copywriting, cro, UX/UI