About me
About me:
An accomplished Art Director and strategic partner, to help you deliver campaigns with chops.
Specialising in crafting tailored advertising solutions for consumer brands across diverse industries and platforms. With expertise spanning art direction for all channels—including high-quality TVCs with full CGI deliverables, social film production, photoshoots, key imagery, UX/UI design, print, digital, and app development—this work ensures brands stand out in competitive markets.
Utilizing data and insights to shape the creative process, each campaign is designed to achieve imaginative, client-focused solutions that drive impact and resonance. Adept at presenting and pitching ideas to clients and key stakeholders, combining design expertise with a keen commercial acumen, this role bridges creative vision with business goals, ensuring each project is on-brief, on-brand, and aligned with profitability targets.
Proven experience working within the client and media agency ecosystem, with a robust in-house understanding of interpreting briefs and aligning with client requirements. Known for strong conceptual skills, from storyboards and scamps to sketching and wireframing, as well as exceptional ability to communicate complex ideas effectively.
Leading and managing global projects with a strong track record of delivering successful, sell-out product launches over the last five years, these campaigns have consistently generated positive market feedback. As a mentor and manager, responsible for overseeing all film and production suppliers, ensuring top-quality deliverables and fostering a collaborative, innovative work environment.
Award-winning professional with deep expertise in digital and technology, specializing in creative and brand partnerships. Known for a strong track record in crafting innovative, high-impact campaigns that bridge brands and technology, engaging audiences with forward-thinking strategies. Recognised across industries for creativity, strategic insight, and effectiveness, consistently leveraging technology to deliver impactful, award-winning results for both consumers and stakeholders.
What I do :
Ideas & concepts
Art Direction & Design
Films for all channels - TVC- Socials, Storyboards & scripts - all channel production with CGI expertise.
Digital
UX, UI and App
OOH
Headlines & copy
Skills
Art Direction, Brain storming, Campaign Planning, Creative Direction, Digital Strategy, Experience Design, Film, Interactive Design, Social Media, Storyboarding, UX/UI
Sector Experience
Advertising, Automotive, Creative Services, Design, Film (Short / Documentary), Magazines & Comics, Online / Web, Sales / Business Development, Technology
Awards
AOP Digital Publishing Award, Drum Design Awards, IPA Effectiveness Award - Gold, Media Week Award, PPA Award