About me

CIM Marketing Communications Consultant with 18 years' experience including contracts with Barclays, Jaguar Land Rover, npower, McKesson and Unity Trust Bank and a track record for driving commercial performance.

ACHIEVEMENTS:

▪️ Developed the 'For everyone, from Barclays' strapline for Pingit

▪️ Developed Barclays cyber fraud social media campaign - nominated for 'Best Use of Social Media' at B2B Marketing Awards 2016

▪️ Copywriting and project management of renewal documents for HomeServe that generated a 4.15% uplift on the existing suite (worth £1m)

▪️ Launched Facebook and Instagram pages for Unity Trust Bank. Increased organic social impressions by 289% (Jan - May 2019)

▪️ Copywriting and project management of new Unity Trust Bank website - 51.13% uplift in page views, 40.46% uplift in sessions

▪️ Increased MoM direct revenue at Packt Publishing by 51%

SKILLS:

B2C and B2B Marketing

CRM

Customer Acquisition & Retention

Copywriting

Campaign Management

Content Marketing

Communications (Internal & External)

Marketing Strategy

Project Management (PRINCE2(R) Practitioner Certified)

PR

Brand

Social Media Channel Management (Hootsuite)

Digital Marketing (UX, UI, SEO, PPC)

Stakeholder Management

Planning

Budgeting

Analytics (Google Analytics)

Photography

Video Editing (Camtasia)

SECTOR EXPERIENCE:

Financial Services (Banking, Insurance)

Utilities

Automotive

Pharmaceutical

Publishing

Hospitality

Software

Industrial Supplies

Public Sector

SERVICES:

Contract marketing / marketing consultancy

Skills

Copywriting - for online and offline media. I can alter the tone and style of my communications to appeal to diverse audiences, while also aligning with brand/legal/regulatory requirements., Agency Management - I have extensive experience of working with external agencies in the creation of customer magazines (Seven Publishing, Future Publishing), e-mail campaigns (Experian Cheetahmail) and websites (Ricemedia) and project managing their outputs., Communication - I am experienced in communicating business cases, briefings and creative concepts verbally and in writing, Web Conceptualisation - I am skilled in creating targeted content for websites, e-mail communications, offline promotional campaigns and Pay Per Click Advertising campaigns, Pay Per Click (PPC) Advertising - I have built PPC campaigns for a number of organisations

Sector Experience

Publishing - Seven Publishing, FuturePlus, Financial Services - HomeServe, Software - Lanner Group, Misys Financial Systems, Industrial Maintenance and Site Services - Buck and Hickman, Public Sector - Birmingham City Council, Redditch Borough Council

Awards

CIM Diploma - August 2007