About me

ABOUT ME

If it is true that we are a mixture of our experiences, this was the melting pot of people and ideas that have shaped me so far:

My mother, despite being a speech therapist, she always flirted with arts and always stimulated my playful side. My grandfather Dirceu taught me to be a correct, honest and fair person.

Ana Carolina Malta, with whom I share two children, year-end trips and daily chats about the profession, taught me the power of organization in work processes.

Claudio Leite was my first reference and made me understand the strength of a good idea. Following was Amilton Coelho, who helped me to establish the first creative criteria.

My first pair, Hugo Santarem, quit advertising to become a photographer and continues to inspire me today.

With Whashington Olivetto I had very little contact. But when you are next to such a legend, any teaching is worth a lot. Despite my professional immaturity at the time, I learned from him the power of a good presentation.

Rondon Fernandes taught me the importance of always giving an extra boost to work. It also taught me to treat each project as an opportunity to carry out a great campaign. I take this to life.

Oswaldo Júnior gave me the professional nickname (Duda) and awoke me to the strength of the integrated campaigns.

The profession also introduced me to great professionals who became friends. With Mauro Martins, Herbert Mascarenhas, Saulo Rocha, André Felipe and Gabriel Gareso I learned the strength of kraft in the idea.

Carlos Galvão: the guy who put the responsibility in my lap and taught me how to delegate responsibilities, monitor performance and realign when necessary. It was also the guy who introduced me to Triatlhon and IronMan. But this is chat for another social network.

Daniel Braga taught me to be a resolute and agile guy. He also made me improve my soft skills.

With Humberto Cunha, Filipe Fontes and Ricardo Bauab I made a quartet full of energy to make it different. Beside them I learned to give meaning to each point of contact in a campaign.

Thomaz Munster: the guru of tranquility in the most difficult moments. Everything goes away. Keep it in mind and breath.

Antônio Batista was the most passionate guy for literature I have ever met. He made me understand that good ideas hide in everyday life.

Emerson Braga, taught me the importance of always thinking about something outside the agenda.

Now a days I share my daily life with a lot of people. Ana Paula Bulus is one of those who reminds me of the importance of valuing each human being in a unique way.

In progress...

Skills

Advertising, Agency Coordination, Audio Visual, B2B, B2C, Brain storming, Brand Management, Branded Entertainment, Branding, Budgets Planning / Allocation, Campaign Planning, Communications, Consultancy, Copywriting, Creative Direction, creative services, creative strategy, Digital Marketing, Digital Strategy, direct marketing, Directing, Event Design, Event Organising, Exhibition Design, exhibitions, Experiential Marketing, Film, Integrated communication, Internal Communications, live marketing, Marketing, Merchandising, Multimedia, online advertising, Outdoor, Planning, Point of Sale, Point of Sale Design, PR, Presentation, Promo & Activation, Promotions, Radio, Script Writing, Social Media, Strategy Planning, Team Management, Visual Merchandising, Writing

Sector Experience

Advertising, Banking, Brand Entertainment, Communications, entertainment, Event Organisers / Management, Exhibitions, Government, Health, Interactive, live marketing, Marketing, Merchandise, Outdoor, Point of Sale, PR, Public Sector, Radio, Restaurant / Cafè, running, Social Network / Community, Sports, Telecoms, Television, triathlon

Awards

Anima Mundi - Exebition, Annecy Festival - Exebition, Cannes Lions - Bronze, Cannes Lions - Shortlist, CCSP - Finalist, Ciclope Latino - Silver, clio sports - silver, Clios - Bronze, Clios - Silver, Colunistas Brasil Award - Gold, Colunistas Brasil Award - Grand Prix, Colunistas Brasília Award - Bronze, Colunistas Brasília Award - Gold, Colunistas Brasília Award - Grand Prix, Colunistas Brasília Award - Most awarded copywriter of the year 2014, Colunistas Brasília Award - Most awarded copywriter of the year 2015, Colunistas Brasília Award - Most awarded copywriter of the year 2016, Colunistas Brasília Award - Professional of the year 2011, Colunistas Brasília Award - Silver, Colunistas Brasília Award - Top 3 copywriter of the year 2012, Colunistas Brasília Award - Top 3 copywriter of the year 2013, El Ojo IberoAmericana - Silver, EPICA Award - Silver, IFDesign Award, LIA Award - Bronze, Lisbon International Advertising Festival - Gold, Lisbon International Advertising Festival - Silver, Luerzer's Archive, Lusofonos Awards - Gold, Lusofonos Awards - Silver, One Show - Shortlist

Clients

Banco do Brasil, Brazil's Ministry of Health, Brazil's Ministry of Tourism, Caixa, CAIXA LOTERIAS, Central Bank of Brazil, Chocolates Garoto, Coca-Cola Brasília, Correios - Brazil's Post Office, Dinners, Embratur, Fila, ILO - International Labour Organization, Sadia, Sebrae, Secom - Secretariat of communication of the presidency of the republic of brazil

Ranking
#3 Ranked Copywriter
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Currently No Recommendations
Achievements
Top 25 Copywriter Project featured:BRANDED ENTERTAINMENT :: Sounds of Conquest / Sons da Conquista ::
on 9th March 2017
Project featured:PROMO & ACTIVATION :: The Blank Document ::
on 16th September 2020
On the web
Tagged Job Titles
Contract
Perm, Freelance, Remote
Location
Brasilia
Skill Level
Senior, Director
Languages
Portuguese, English
Creativepool member since 16 August 2016