About me

Dragan Loncar was born on 2nd February 1973 in in former Yugoslavia. Graduated from Belgrade University and afterwards lived in Belgrade, Helsinki, London and Dubai. After 27 years in publishing, branding, advertising and fashion, his passion is in premium and luxury branding, and art directing fashion editorials. During seven years in London, he branded Belgian cargo airline, art directed French fashion magazine for men, designed collections for few Swiss watch manufacturers. He's been working for Spirit Advertising London (now Gyro), McCann Erickson Belgrade, BPG | bates Dubai. He likes building new brands, but he's been a brand guardian for L'OREAL and MAYBELLINE, VOLKSWAGEN, FANTA, SOBRANIE (JTI), Societe Generale Bank, Dubai First, UAE Federal National Council, O2, to name a few. With INeKE Perfumes from San Francisco and Anthropologie, he has won PACKTIVITY 2 and PACKTIVITY 3 awards in category of luxury packaging and PLATINUM 43rd CREATIVITY AWARD for Health & Beauty Packaging.

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