Drew's work
About Drew
Creative Producer with 5+ years' experience across social content, fashion, music, branded campaigns and live experiences. I develop ideas from concept through to execution, combining creative strategy, production, styling, casting, content direction and social-first storytelling.
I've built and produced my own fashion brand, MAINCHARACT3R, generating £80K+ revenue in its first year, and have delivered campaigns and content with brands including adidas x JD Sports, Levi's x JD Sports and eBay. My work also spans music videos, artist content, experiential activations and events, including producing a London Fashion Week activation attended by hundreds of guests.
Having built my own audience across TikTok, Instagram and YouTube, I understand both sides of the process: what brands need commercially and what audiences actually want to watch. I'm particularly interested in culture-led work across fashion, music, entertainment and youth audiences.
I've built and produced my own fashion brand, MAINCHARACT3R, generating £80K+ revenue in its first year, and have delivered campaigns and content with brands including adidas x JD Sports, Levi's x JD Sports and eBay. My work also spans music videos, artist content, experiential activations and events, including producing a London Fashion Week activation attended by hundreds of guests.
Having built my own audience across TikTok, Instagram and YouTube, I understand both sides of the process: what brands need commercially and what audiences actually want to watch. I'm particularly interested in culture-led work across fashion, music, entertainment and youth audiences.