About me

Creative yet commercially-minded. A keen eye for both effective content and thoughtful design. A great listener and also a proactive action-taker. A versatile professional with exceptional communication and organisational skills, a diverse background and a knack for fostering strong relationships.
In short, I'm an experienced copywriter from a creative background with 8 years in marketing and writing that balances brand voice with user needs. I love looking for the real story behind the product, the service and the customer, nailing users' hopes and pain points, and speaking to readers in their language.

In my time, both freelance and in-house at an agency, I have:

- Delivered high-quality copy for websites, emails, landing pages, brochures and ads
- Conducted interviews to produce articles, case studies, profile pieces and award entries
- Created tone of voice docs, brand manifestos, blog articles and direct marketing materials
- Been part of teams that created results like: 127% increase in annual website visits; 4X more job applications; 35X more online enquiries; % increase in website sessions; 100% increase in website conversions; an average rank increase of 5 positions, and an industry award win.
- Worked with two variants of the WordPress CMS to input and structure content
- Run ads in Meta and Amazon
- Wrote (and narrated!) video scripts
- Run discovery sessions and workshops to define brand voice, values, market and goals
- Worked with B2B & BTC brands, tech startups, charities, solopreneurs and creative agencies

Sectors: fibre broadband, freight logistics, recruitment, personal development, wealth management, accountancy, medical marketing, education, subsea scanning, retail software, property & development, marketing agencies, event production, council communications, mortgages, financial advice, yoga, tech, destination marketing, HR and more.

Nobody's sent round any grumpy-looking guys with cricket bats yet. In fact, usually it goes down pretty well:
"I can highly recommend Doug. He understood our brief and created great content which aligned with our brand. He's also a nice chap to work with!" - Alina Jenkins, BodyTalk, UK

Good at grasping new concepts quickly and conveying complex ideas in simple terms. Always looking for the real story or motivations behind actions. Loves getting people to react - be that to sign up, buy, share, find out more, laugh out loud or even recoil in horror.

I've always enjoyed great relationships with colleagues, and have collaborated with designers, SEOs, account managers and clients themselves in the course of my work.

While I'm freelance right now, I'd welcome being part of a wider team again, where we can exchange ideas, share wins and make a difference together!

Skills

AI, Brand Stategy, Content, Copywriting, Digital Marketing, Email Marketing, Proof Reading, Search Marketing

Sector Experience

Event Organisers / Management, Marketing, Real Estate / Property, Recruitment