About me

An experienced PR professional copywriter, conceptualizer and photojournalist experienced across all media, I have developed a useful split-personality in my writing skillset: editorial / journalistic style (copy that tells it) and advertising / PR (copy that sells it).

CAREER STATEMENT

Professional writer (advertising and journalistic), photojournalist (NUJ-accredited) and PR consultant and with good communication, management and strategic skills - equally comfortable in agency, corporate and ownmed-media environments.

CORE EXPERIENCE

 PR consultancy Manging Director

 PR Group Account Director

 Advertising agency Senior Copywriter

 Radio writer and commnercial producer

 ILR media sales

SKILLS

 Writing - both as a journalist and copywriter

 Photojournalism - news photography, PGA European Tour coverage & photo editing

 Distribution network & channel support (global)

 Account management / client liaison at all levels

 Strategic planning ability

 Issue management

 B²B & B²C experience

 Internal & external communications experience (global)

 People management

PERSONAL PROFESSIONAL STATEMENT

Most of the jobs I have taken I have done so because I believed they could be done better. Now that I know how almost every other component of the creative product delivery process works, I know how writing works... how it really works.

Skills

B2B, B2C, blogging, Brand Management, campaign conceptualization, Content Management, Coywriting, Editing, exhibition and seminar support, feature articles, media relations, Photography, PR, press releases, Proof Reading, Radio production, Social Media, white papers

Sector Experience

Automotive, aviation, e-learning, Golf, Healthcare, Legal, Security, sporting goods

Awards

1. International Advertising Awards of New York : Finalist with Radio 702 Sports Coverage Campaign Category), 1. London International Advertising Awards : Print - Finalist with Radio 702 Sports Coverage (Campaign Category); Television - F, 3. 1989 International Film and TV Festival of New York : Finalist with "Bananappeal, 4. Loerie Awards of South Africa 1989 - Winner "Sexually Speaking" for Radio 702 : Print Category, 5. Loerie Awards Finalist with "What a Brilliant Day" for Radio 702; Television with "Bananappeal" for the Banana Board; Press f, 6. SABC Radio 5 Hotseat Competition with "Journey, 7. Won a place in the 1989 Art Directors' Club of New York Annual with the 702 Campaign, 8. BUSCA (Business to Business Award) with 702 "Sports Coverage, 9. Salesman of the Month for two consecutive months at Radio 702.

Clients

AIDS Awareness, Attix5, Bay Hill by Palmer, Brush-T, Coca Cola, General Motors, Glenmuir (Ryder Cup 2006), Goodyear, JVC Professional, Nancy Lopez Golf, Pentax Ltd, RJ Reynolds, SA Banana Board, The Boeing Company, The Legal Partners, Volkskas Bank, Yes! Golf