About me

I am a the MD and Strategy Director at Seven Stones with over 15 years' experience in Healthcare and over 25 years' in comms strategy, including experience of running major campaigns client side at BT and Prudential as well as consumer ad experience at BBH and AMV amongst others.

I enjoy creating brands from scratch but also love relaunches where the challenge to persuade purchasers to reassess brands and boost sales is more difficult but also more satisfying.

I have the experience and skill to see a marketplace from the audience's position and can to use this to create interest in a brand with a new context or positioning. I have frequently experienced the added value of a highly creative campaign over a mundane one, but crucially know exactly how to create a these kinds of distinctive and motivating campaign from the raw ingredients.