About me

Originally a Digital/Interactive creative, then evolving into an integrated Creative Director with 20 years experience, working at some of the leading agencies in London, San Francisco, Singapore and LA. My longest tenure was almost 8 years at BBH London, eventually becoming Managing Partner. During that time BBH London won Agency of the Year twice, was Digital Agency of the Year at the Webbys and was the IPA Agency of the Year for Effectiveness.

My objective has always been to create cultural impact for brands through creativity. I believe in either entertaining people, be useful or both; everything else gets in the way of people's lives. Brands that do this well are loved, embraced and part of the cultural conversation.

I've been a judge and winner multiple times at many international award shows, including 46 Cannes Lions. I've also led and won many agency pitches on large global accounts and have managed creative departments.

I also believe in the importance craft. Craft can transform simple things into something truly profound. Transform logic into magic. I spent over a year working for the infamous production company Iconoclast to further my craft knowledge amongst some of the best makers in the world.

My passion for Animal charities has led me to Direct and create films, including Social Media documentaries for worthwhile causes - It helps balance selling deodorant to the world.

My personal projects also indulge my passion for sneaker culture - I've been collecting since a kid. I've customised and done shows with Adidas Originals, created concrete AirMax sculptures and more recently learning the craft of shoe making with the Shoe Surgeon to further create bespoke sneakers for kids.