DM9DDB
São Paulo
ABOUT
A man sits on the sofa watching TV in the living room. He has one hand down his underwear and scratches his balls. He then removes his hand and smells it with pleasure.
Cut to dog sitting by the sofa, watching this entire scene without blinking, judging his owner’s deed.
Enter tagline: He knows too much. Treat him well.
Ends with pack shot of the man placing so much Special Dog food in the bowl that it overflows.

Back to He Knows too much project
Joe Bracken
Account Manager, Grammatik
United Kingdom
Celso Guimarães Feijó
Creative Lead, Cogna Educação
Brazil
Jess Lyons
Unemployed graduate
United Kingdom
Andre Van Dyk
Global Design Director
South Africa
Alexandra Schott
Marketing Director
United Kingdom
Michael Tomes
Founder, Creativepool
United Kingdom
Neale@CP Ricotti
Sales Director, Creativepool
United Kingdom