About me

I am a passionate advocate of coherent, effective and emotional visual branding and storytelling. I have dedicated most of my professional career to helping brands maximize the potential of their visual communication to create stronger and more emotional customer engagement. My expertise lies in crafting persuasive brand messages and stories from data driven insights and executing eye catching visual expressions across all media touch points. During the last 15 years, I have managed a great variety of projects from establishing new brand identities right through to brand transformation and the strategic alignment critical in generating compelling campaignable actions. I have managed, motivated and mentored teams of all sizes in both B2B and B2C sectors and show inspirational and creative leadership in delivering tangible results for a broad range of clients and very varied business sectors.

Sector Experience

b2b, b2c

Clients

Amadeus, Ayuntamiento de Madrid, Carrefour, Dell Technologies, El Pais, Google, Grupo Mahou/San Miguel, Independent News Media, JCDecaux OneWorld, La Comunidad de Madrid, movistar, ONCE, Ono, PFIZER, Philip Morris, PrePay Power, Pricewaterhouse & Coopers, RENFE, Schroders Bank, SMITHS, Telefonica