About me

I am Dissara Udomdej, the Founder and CEO of Yell Worldwide, Thailand's first agency network to successfully expand its operations internationally. Driven by a belief in limitless creativity, I have led the organization's growth from Bangkok to Singapore, Shanghai, and key cities across Asia, encompassing a network of 7 cities. My core mission is to serve as a "bridge" connecting business opportunities between China and Southeast Asia.

As a business leader, I focus on merging technological innovation with strategic storytelling to create modern marketing solutions. This commitment is reflected in the development of AI platforms like "Ai-Deate" and our success on the global stage. Most recently, in 2025, I was honored with the "Most Innovative Creative Person of the Year" and "Most Innovative Entrepreneur of the Year" awards from the Stevie Awards. I have also been recognized as the ECI Global Ambassador and named The Business Creative Talent of the Year.

Beyond business management, I am deeply committed to elevating the advertising industry and nurturing the next generation of talent. I actively serve as a judge for prestigious global awards, including the New York Festivals International AME Awards, LIA Awards, and ECI Awards, while also acting as a speaker and mentor for leading institutions worldwide.

For me, creativity is not just about making advertisements; it is a tool for driving business and creating sustainable change. I am dedicated to using my experience and expertise to help brands achieve exponential growth in the global market.