About me

Marketing & Advertising Professional with over 15 years of experience in handling fully integrated communication campaigns for more than 50 international and local brands

- More than 10 years in leading teams (Client Service, Creative, Digital, Strategy) of up to 25 communication professionals

- 4 years in coordinating marketing activities

- Handling a wide range of accounts, with focus on healthcare / pharmaceutical, automotive, FMCG, telecom and retail

- Worked with teams of advertisers, advertising people, media professionals, AV / photo / print / digital specialists. And wonderful brands, such as: Telekom, Unilever, adidas, Ford (regional coordination), Michelin (regional coordination), Volvo, BMW, GSK, Henkel, Bayer, Schering AG, Abbott Laboratories, Merck Sharp & Dohme, Egis Pharmaceuticals, Garanti Bank, UniCredit Bank, Libra Bank, Millennium Bank, Philip Morris, L'Oreal, Heineken, Canon, Siemens, McDonald's, Bergenbier, UPC.

- Ability to manage complex projects from concept to fully operational status

- Handling budgets of over 1 mil euro per campaign, leading to sales & market share increase, to growth in image indicators such as awareness, consideration & favourability for my clients' brands and also to efficiency awards

Main focus:

- operational excellence

- communication strategy & planning

- client relationship management

- team & project management

- budget planning & management

Skills

Agency Coordination, Brand Management, Branding, Budgets Planning / Allocation, Digital Marketing, Experiential Marketing, integrated campaigns, Marketing, Project Design, project management, team leadership, Team Management

Sector Experience

Advertising, Automotive, Banking, Communications, Fashion, FMCG, Healthcare, Outdoor, Pharmaceutical, Point of Sale, Radio, Retail, Television

Awards

Bronze Effie- Romania for Telekom/Cosmote/Frog Mobile, Gold Effie for Telekom/Cosmote for Smile's Garage 360° integrated Campaign

Clients

Abbott, Adidas, bayer, bergenbier, BMW, Canon, Ford, Garanti Bank, gsk, Heineken, henkel, L'Oreal, McDonald's, Merck Sharp and Dohme Ltd, Michelin, Philip Morris, Schering, Siemens, telekom, UniCredit Bank, Unilever, UPC, Volvo