About me

Hello! I'm Diorella, a seasoned wordsmith, Creative Project Manager and Commercial Director with 10+ years experience producing high-end branded content for Spotify, Square, Bailey Nelson, and unscripted content for Disney, ABC, and ESPN. In 2023, my TV Pilot script was shortlisted by the Studio 21 Drama Series Script Competition.
Pitching, proposals and decks are my forte. I've pitched across a wide gamut of industries from Silicon Valley tech giants, film studios to the board members of the Australian defence industry. I've also amalgamated pitch proposals with videos - specialising in crowdfunding, startup funding and tender submissions across multiple industries.

At a Glance:

Award-Winning Content: My portfolio includes both the copy, project management and direction of branded videos for global tech companies such as Spotify, Square, Vimeo Enterprise, Airwallex, and Bailey Nelson, accumulating a billion+ views and earning recognition like the B&T Best YouTube Campaign Award in 2022.

Disney Creative: My career breakthrough and training came from Disney. I've contributed to major campaigns, including iconic titles like "The Avengers," "The Muppet Movie," and Pixar's "Brave,".

Master of Screenwriting: Armed with a Master's degree in Screenwriting, I've cultivated an expertise in the craft of writing pilots, features, shorts, pitch decks and series bibles - the list goes on.
Cannes Film Festival: My directorial debut celebrated its World Premiere at the Cannes Film Festival - Court Metrage Short Film Corner in 2014, earning and 1 x Finalist, 5 x Semi-Finalist and 4 Nominations including "Best Director of a Short".
Directing and Project Management Skills
Branded Commercial Direction: over 7 years experience directing branded content for global clientele. I can effectively dissect a client or creative agencies brand needs and conceptualise a creative video that not only entertains but explains the brand's mission, vision and values cohesively.
Visual Storytelling: I like to innovate and experiment creatively, always striving to produce videos that are bold, unique and entertaining.
Creative Collaboration: Collaboration is my strength. I've managed multi-disciplinary creatives across various timezones always striving to get the best out of their work and ensure they/ we are proud of what we are creating as a team.
Budget Management: Efficiently manage budgets to maximise production value.

Post-Production Management: Prior to becoming a CPM, I was a post-production manager, supervising both live-action and animation and complex UI/ UX motion design. As a Director the fundamentals of my creative concepts always prioritise a streamlined post-production schedule to maximise efficiency.
Video Strategy: My preference with clients is to offer 12-month video campaign strategies that align with their mission and goals for growth and engagement. One video can be fantastic but the ROI on a 12-month campaign can reach new heights. I can research and learn about a company and offer long-term solutions through video, animation marketing and copywriting.
Writing Skills
Screenwriting: Whether it's a feature film, TV pilot, series, or branded content, I specialise in crafting scripts that break the mould and captivate an audience.

Development: From loglines, one-pagers to beat sheets, treatments to character bios, development and ideation is always my favourite part of the writing journey.

Strategic Pitch Decks: Whatever the industry I can research and write decks that secure investments and garner stakeholder buy-in with persuasive writing.

Script Refinement: I thrive on transforming rough drafts into polished gems, ensuring each scene and character shines. Additionally, I can offer creative solutions to enhance the narrative flow and elevate a story.

Editing and Proofreading: From grammar to syntax, I ensure any script or copy is flawless and ready for the spotlight.

Script Reports: I can review and report, gaining insights into a script's strengths and areas for improvement with in-depth assessments.


Skills

Advertising, Copywriting, Film, Script Writing, Television, Video Production

Sector Experience

Advertising, Film (Feature), Film (Short / Documentary), Marketing, Technology, Television

Trade Associations

Women in FIlm & Television