About me

Dimitri Guerassimov

VMLY&R France CCO / CEO

WPP Colgate-Palmolive CCO Europe/Eurasia/South Africa

Dimitri was born in Moscow but spent most of his life in France. Starting his advertising career in 2001 as Art Director at BBDO Paris, he moved in 2007 to Marcel, where he played a vital part in building the Paris office, nurturing a bold free-spirited creative culture, and raising the profile of prestigious local and International brands like Carrefour, Intermarché, Orange, Ray-Ban, Diesel, DS Automobiles, Fiat and many more.

After helping make Marcel become the most awarded French agency at the Cannes Lions International Festival of Creativity 3 times, Dimitri has embarked in May 2017 upon the new adventure of building Serviceplan France as Partner and CCO, working for inspiring brands such as BMW, Auchan, or Groupe Andros. In 2018 Serviceplan Paris ranked 10th independent agency worldwide in the Cannes Creativity Report winning, among other national and international awards, the French Advertising Agency of the Year award at the GPAA. And in June 2019, after helping Serviceplan become the Most Awarded French Independent Agency in Cannes, Dimitri has joined VMLY&R France co-CEO and CCO.

Since 2020, in addition to his role at VMLY&R France, Dimitri is proud to serve as WPP Colgate-Palmolive CCO for Europe, Eurasia and South Africa.

Dimitri's passionate work and creative vision has resulted in innovative and iconic work such as Intermarché "Inglorious Fruits and Vegetables", Ray-Ban "75 years of Never Hide" or Carrefour "Black Supermarket" to name a few. While shaking up and moving forward French advertising as a whole, Dimitri has collected more than 500 globally recognized creative accolades, including 61 Cannes lions, a Cannes Lions Creative Effectiveness Grand Prix, a very rare D&AD Black Pencil, two D&AD Impact Black Pencils, a One Show Green Pencil and a British Museum of Design "Design of the Year" Award.

Before being honored to join the One Show Social Media jury and presiding the French Art Directors Club "Grandes Causes" Jury in 2021, Dimitri has served as jury at the Cannes Lions Festival, D&AD, LIA, Strategies Grand Prix many other national and international festivals.