ABOUT

THE BRIEF

Stagecoach South East operate busses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a short video explaining the extra cleaning measures implemented to help keep passengers safe on the buses during the Covid-19 pandemic.

OUR APPROACH

Complying with social distancing our creative treatment allowed us to film a colleague with a cinematic prime lens to obtain a shallow depth of field delivering scripted content to camera explaining the measures taken. Intercut with scenes of cleaning onboard a Stagecoach bus at the Folkestone depot. We also delivered a subtitled version for distribution across all social platforms.

"It's a pleasure to work with Digitom, they help bring our ideas to life and make it so easy, understanding what we want to achieve and the right way to go about it.

Their knowledge of video platforms is unsurpassed and Tom’s ability to work through a variety of challenges and put everyone at ease is a real boon."

Rebecca Day, Head of Commercial