Stagecoach South East operate busses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a short video explaining the extra cleaning measures implemented to help keep passengers safe on the buses during the Covid-19 pandemic.
Complying with social distancing our creative treatment allowed us to film a colleague with a cinematic prime lens to obtain a shallow depth of field delivering scripted content to camera explaining the measures taken. Intercut with scenes of cleaning onboard a Stagecoach bus at the Folkestone depot. We also delivered a subtitled version for distribution across all social platforms.
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