ABOUT

I TRAVEL FOR... Campaign

"Encourage people to see Britain as bursting with things to experience today, instead of a museum of things to see one day"

A fresh approach to Visit Britain's previous campaigns. Taking their GREAT logo as inspiration for the Passion Point logos was key to the overall look of this campaign. To effectively grab the viewers eye with a bold typographic design while complimenting this with stunning photography showcasing Britain's 'Unexpected side'.