Diarmuid Caffrey Integrated Designer

ABOUT

I TRAVEL FOR... Campaign

"Encourage people to see Britain as bursting with things to experience today, instead of a museum of things to see one day"

A fresh approach to Visit Britain's previous campaigns. Taking their GREAT logo as inspiration for the Passion Point logos was key to the overall look of this campaign. To effectively grab the viewers eye with a bold typographic design while complimenting this with stunning photography showcasing Britain's 'Unexpected side'.

Date created: October 2017 2017-10-01T00:00:00+0100
Date published: 10 April 2018 2018-04-10T15:06:10+0100

MADEIT CREDITS

  • Visit BritainClient
Contributor:

Diarmuid Caffrey has been a Contributor since 3rd April 2017.

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I TRAVEL FOR... Global Campaign

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