About me

Brand Communication and team management is my number one interest for the last 6 years theoretically and also practically applying it to my personal projects and work. For the past 3 years, I was working with Dr Hauschka cosmetics brand as a professional educator and spokesperson. My number one task is to inspire the teams working in department stores to increase their communication skills, product and brand story knowledge, as well as ability to better understand the types of customer to increase the service level. My latest research work (2017): Communication strategy of fashion brand: Latvian fashion brand case study is to identify and compare the diversity of brand communication strategies and their relations with the clients, as well as to learn which of these approaches can be used when designing the communicative strategy of fashion brand. I believe that my recently developed skills go well hand in hand with my previous professional education as fashion image stylist which has helped me to develop good visual aesthetics and right communicative approach when speaking to customer directly or throughout internet based media.