About me

A passionate content creator with a marketing bent of mind.

I've created long and short-form content that drives results (it's all about stories). I've extensively worked on integrated marketing campaigns for B2B audiences which involved creating a killer user-centric landing page, a lead magnet (e-book/whitepaper), email strategy (with a/b testing), social copies, and ad copies (whenever budget permitted).

I create compelling stories that people (right TG) would want to read and act upon. I am a strong believer in analytics and experimentation (keep tracking, keep changing).

My newly-acquired skills include creating a content outreach program that boosts online presence insanely (with help of the right publications, PR, thought leaders, influencers).

I've got a good understanding of SEM, SEO (Keyword research, meta tags, on/off page, etc.), Social Media Platforms, Content Marketing (Inbound), Email Marketing, and tools like Google Analytics, SEMrush, Moz, Buzzsumo, SimilarWeb, Canva, Piktochart and more.

Have written about technologies: RPA, Artificial Intelligence (AI/ML), Chatbot, IoT, Cloud, No/Low-Code Platforms, Legacy Modernization / Digital Transformation, Data Analytics, Mobile Tech.