About us

After 2 decades of experience working for agencies on brands large and small, local and international, we started Designed By Good People in 2010 to have more say on what we did and who we did it for.

We create brands that tell stories, based on your truth. Truth = trust. We don't blindly follow trends; we focus on making you unique, not like everyone else.

Our experience is diverse: We have helped The National Trust, Fairtrade, Waitrose, Loseley, M&S, Tesco, Asda, Sainsbury's, Seicomart in Japan, Fozy in Ukraine, KDD in Kuwait, Fresh & Easy in the USA, Oxfam, Divine, Natwest, Unilever, Axa, Whittards Of Chelsea, Travelex, Skype, J&B, Knocando, Diaggio, Cutty Sark, Berry Brothers & Rudd, Birds Eye, Walls, Coca Cola, Alas charity, the UK Government, the Mayor of London, numerous councils and BID groups, Sacla, Liberation Foods, Roadrunner, Sustain, Ilze's Chocolat, Dreams, and San Pellegrino.

If you have a packaging, branding, logo, placemaking, shop front, signage or design problem, we'd love to help you solve it.

We pride ourselves on being helpful.

We work in English and Spanish.

Skills

Branding

Sector Experience

brand strategy, Branding, Packaging

Awards

D&AD book, FAB Award, NY Festival, PentAward - Gold

Clients

Asda, AXA Insurance, DIVINE CHOCOLATE, Fairtrade, Ilze, Liberation Food, Marks & Spencer, Mayor of London, national trust, Natwest Bank, Oxfam, Sainsbury, Tesco, travelex, Waitrose

Trade Associations

fsb

Ranking
#160 Ranked Design Agency
Recommendations
- 
Currently No Client Rating
Achievements
Project featured:ON THE HOOF
on 22nd December 2025
Contributor:

Designed By Good People Ltd has been a Contributor since 25th November 2015.

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Founded
2010
Size
2-10 People
Creativepool member since 25 April 2023