About us
After 2 decades of experience working for agencies on brands large and small, local and international, we started Designed By Good People in 2010 to have more say on what we did and who we did it for.
We create brands that tell stories, based on your truth. Truth = trust. We don't blindly follow trends; we focus on making you unique, not like everyone else.
Our experience is diverse: We have helped The National Trust, Fairtrade, Waitrose, Loseley, M&S, Tesco, Asda, Sainsbury's, Seicomart in Japan, Fozy in Ukraine, KDD in Kuwait, Fresh & Easy in the USA, Oxfam, Divine, Natwest, Unilever, Axa, Whittards Of Chelsea, Travelex, Skype, J&B, Knocando, Diaggio, Cutty Sark, Berry Brothers & Rudd, Birds Eye, Walls, Coca Cola, Alas charity, the UK Government, the Mayor of London, numerous councils and BID groups, Sacla, Liberation Foods, Roadrunner, Sustain, Ilze's Chocolat, Dreams, and San Pellegrino.
If you have a packaging, branding, logo, placemaking, shop front, signage or design problem, we'd love to help you solve it.
We pride ourselves on being helpful.
We work in English and Spanish.
Skills
Sector Experience
brand strategy, Branding, Packaging
Awards
D&AD book, FAB Award, NY Festival, PentAward - Gold
Clients
Asda, AXA Insurance, DIVINE CHOCOLATE, Fairtrade, Ilze, Liberation Food, Marks & Spencer, Mayor of London, national trust, Natwest Bank, Oxfam, Sainsbury, Tesco, travelex, Waitrose
Trade Associations
#160 Ranked Design Agencyon 22nd December 2025 Contributor:
Designed By Good People Ltd has been a Contributor since 25th November 2015.