Design Bridge London

ABOUT

In a category that predominantly targets men, our brand and packaging redesign for K-Y in the US champions female sexual empowerment and equality in the bedroom.

Placing the "ruby" at the heart of our newly crafted visual identity, we've unleased a distinctive brand asset and loaded it with meaning, bringing a sensuality and confidence to the brand that was lacking before.

The surrounding brandworld and assets combine with a our playful and conversational tone of voice to further normalize female pleasure, moving this previously medical-looking lubricant product range into an empowering lifestyle brand that women can be proud to purchase and supporting K-Y's new mission to "empower women to have better sex, always."

MADEIT CREDITS

  • RBClient
Annual 2020 ShortlistK-Y: Championing female sexual empowermentBranding Project featured: on 11th March 2020 Contributor:

Design Bridge has been a Contributor since 25th November 2015.

Invite x3

K-Y: Championing female sexual empowerment

*
*
*
*
*
*
*
*

Comments