About me

Denon is an award-winning Executive Creative Director at VMLY&R São Paulo, the #3 best art director in the world and the #2 best in Brazil, according to Luerzer's Archive rankings. 2018

With over 17 years of experience, Denon has a wealth of technical and creative repertoire, accrued during stints at Almap BBDO, Loducca, LewLara/TBWA and VML, where he's been for the past 13 years.

Denon has worked for several major global brands such as Pepsi, Volkswagen, Havaianas, Claro, Santander, LG, Vivo, Honda, Adidas, Gatorade and a couple others. He has also helped pro-bono brands such as Santa Casa da Misericórdia, Greenpeace and Ministério Publico do Brasil.

For the past four years, he has been the Global Creative Director for the Colgate-Palmolive account along with his creative partner Frederico Teixeira. Together, they were tasked with reinventing the brand creatively - and they managed a crowning achievement: Colgate Brazil's first ever Cannes Lion in brand history.

His work has been recognized and merited at numerous national and international awards such as Cannes Lions (with 22 total lions: 5 golds, 4 silvers, 13 bronzes, 39 shortlists, 3 Agency of The Year Awards), D&AD, D&AD Impact, Andy, New York Festival, Andy, Effies, One Show, Clio, El Ojo, Wave and CCSP.

Among his projects, JCDecaux's Emergency Route was considered the 4th best idea in the world by The Art Directors Club of New York 2019 and Greenpeace's Los Santos was the most awarded Brazilian idea worldwide in 2022/23.

Denon has also dedicated his time and craft expertise to projects that aim to help under privileged creatives, both as a Teacher at Escola Rua, where the goal is to help equalize the market and give opportunities to people from low-income backgrounds, and as a Mentor for Projeto PAR, aimed at racial inequality in creative departments.

He is also specializing in Midjourney and AI tools, to keep up with the industry's trends. Also, he recently got a certificate for Human Centered Design at VMLY&R, an elite training program for chosen employees.

Denon is a Communications graduate by Casper Libero and is an art major by Academia Belas Artes de São Paulo and Escola Panamericana de Arte e Design. He is native in Portuguese and has proficiency in English.

On his spare time, Denon likes to draw and paint using every technique available, play tabletop RPG with his childhood friends and explore the foodie lifestyle with his girlfriend.

Denon's achievements

Site Achievements

1 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2023

Los Santos +3ºC for Greenpeace Silver Social Good

Judging

Denon Oliveira has sat on the Creativepool Annual jury.

Annual 2025 Judge Creative Leader of the Year

Featured work

Work picked by the Creativepool editors for the homepage.

Los Santos +3ºC

10 February 2025

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