About me

Denon is an award-winning Executive Creative Director at VMLY&R São Paulo, the #3 best art director in the world and the #2 best in Brazil, according to Luerzer's Archive rankings. 2018

With over 17 years of experience, Denon has a wealth of technical and creative repertoire, accrued during stints at Almap BBDO, Loducca, LewLara/TBWA and VML, where he's been for the past 13 years.

Denon has worked for several major global brands such as Pepsi, Volkswagen, Havaianas, Claro, Santander, LG, Vivo, Honda, Adidas, Gatorade and a couple others. He has also helped pro-bono brands such as Santa Casa da Misericórdia, Greenpeace and Ministério Publico do Brasil.

For the past four years, he has been the Global Creative Director for the Colgate-Palmolive account along with his creative partner Frederico Teixeira. Together, they were tasked with reinventing the brand creatively - and they managed a crowning achievement: Colgate Brazil's first ever Cannes Lion in brand history.

His work has been recognized and merited at numerous national and international awards such as Cannes Lions (with 22 total lions: 5 golds, 4 silvers, 13 bronzes, 39 shortlists, 3 Agency of The Year Awards), D&AD, D&AD Impact, Andy, New York Festival, Andy, Effies, One Show, Clio, El Ojo, Wave and CCSP.

Among his projects, JCDecaux's Emergency Route was considered the 4th best idea in the world by The Art Directors Club of New York 2019 and Greenpeace's Los Santos was the most awarded Brazilian idea worldwide in 2022/23.

Denon has also dedicated his time and craft expertise to projects that aim to help under privileged creatives, both as a Teacher at Escola Rua, where the goal is to help equalize the market and give opportunities to people from low-income backgrounds, and as a Mentor for Projeto PAR, aimed at racial inequality in creative departments.

He is also specializing in Midjourney and AI tools, to keep up with the industry's trends. Also, he recently got a certificate for Human Centered Design at VMLY&R, an elite training program for chosen employees.

Denon is a Communications graduate by Casper Libero and is an art major by Academia Belas Artes de São Paulo and Escola Panamericana de Arte e Design. He is native in Portuguese and has proficiency in English.

On his spare time, Denon likes to draw and paint using every technique available, play tabletop RPG with his childhood friends and explore the foodie lifestyle with his girlfriend.

Awards

Andy Award - Gold (CRAFT- 2023), Andy Award - Gold (IDEA - 2019), Andy Award - Gold (IDEA - 2023), Andy Award - Gold (RESET - 2019), Cannes Lions - Agency of the Year - Entertainment 2022, Cannes Lions - Agency of the Year - Outdoor 2018, Cannes Lions - Bronze (Direct - 2022), Cannes Lions - Bronze (Glass - 2019), Cannes Lions - Bronze (Graphic Design @ Design Crafts - 2018), Cannes Lions - Bronze (Integrated Campaign - 2019), Cannes Lions - Bronze (Media - 2018), Cannes Lions - Bronze (Media - 2022), Cannes Lions - Bronze (Outdoor - 2018), Cannes Lions - Bronze (Outdoor - 2023), Cannes Lions - Bronze (Print - 2022), Cannes Lions - Bronze (Radio - 2022), Cannes Lions - Bronze (Sustainable Development Goals - 2019), Cannes Lions - Gold (Entertainment - 2022), Cannes Lions - Gold (Entertainment for Gaming - 2023), Cannes Lions - Gold (Entertainment for Sports - 2022), Cannes Lions - Gold (Graphic Design @ Design Crafts - 2011), Cannes Lions - Gold (Outdoor - 2018), Cannes Lions - Silver (Direct - 2022), Cannes Lions - Silver (Entertainment - 2022), Cannes Lions - Silver (Entertainment for Gaming - 2023), Cannes Lions - Silver (Health & Wellness - 2022), Clio - Gold (Radio 2023), Clio - Silver (Game 2023), D&AD Award - Wood Pencil - (Direct & Integrated 2021), D&AD Award - Wood Pencil - (Press & Outdoor  2019), D&AD Impact - Shortlist 2019, Effie\'s Latam - Bronze 2022, Effie\'s Latam - Gold 2022, Effie\'s Latam - Silver 2022, El Ojo - Bronze (PR 2019), El Ojo - Gold (Best Idea in Brazil 2022), El Ojo - Gold (Content 2022), El Ojo - Gold (Digital & Social 2022), El Ojo - Gold (Radio 2013), El Ojo - Gold (Sports 2022), El Ojo - Gold (Sustentable 2022), El Ojo - Silver (Outdoor 2018), El Ojo - Silver (Print 2018), El Ojo - Silver (Radio 2013), LURZER'S ARCHIVE - 2nd best art director - 2018 Brazilian National Ranking, LURZER'S ARCHIVE - 3rd best art director in the world - 2019 Global Ranking, The AD Club of New York - #4 Top ten highest ranking works of 2019

Clients

Adidas, claro, Colgate, Gatorade, Havaianas, Honda, PepsiCo, Universal, Visa, vivo, volkswagen