Den Creative Director /​ Brand Consultant

ABOUT

Supermarkets generate more revenue from selling their own brands, however many consumers have the preconception that they are of a lesser quality. To gain more market share from these reluctant consumers, The Co-op has revived Halba: founded in 1933 by Willy Hallheimer and Werner Baer and bought by Co-op in 1972.
The aim of this brief was to relaunch Halba, leveraging its legacy of chocolate expertise and capitalising on the brand's Swiss heritage and its existing private labels manufacturing credentials.

MADEIT CREDITS

  • The CoOpClient
  • DenArt Director/Designer
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