ABOUT

Supermarkets generate more revenue from selling their own brands, however many consumers have the preconception that they are of a lesser quality. To gain more market share from these reluctant consumers, The Co-op has revived Halba: founded in 1933 by Willy Hallheimer and Werner Baer and bought by Co-op in 1972.
The aim of this brief was to relaunch Halba, leveraging its legacy of chocolate expertise and capitalising on the brand's Swiss heritage and its existing private labels manufacturing credentials.